The first weekend of March saw the continued kickoff of the 'Conference and Events Calendar' for Roche Diagnostics Australia. Despite best efforts by Omicron early in the year to spoil planned face to face events, the annual Pathology Update conference event went ahead as planned at the International Convention Center (ICC) in Sydney's Darling Harbour.
Coordinated by the Royal College of Pathologists, Australia (RCPA) the event was branded 'Celebrate 20, In our hands' to commemorate 20 years of the founding of the RCPA. With some 650 delegates attending in person (and 500 virtual delegates) the team at Roche Diagnostics Australia were delighted to connect once again, face to face with the incredible and hard working people of the pathology industry.
For the first time in years, delegates were able to catch up in person and share their thoughts on what had been an exceptional 12-24 months in Australia's pathology industry.
In line with our commitment to this great industry, Roche Diagnostics Australia's stand featured prominently near the conference entry, comfortably spread over the two spaces, booths 10 and 11.
Our information touch points were part of our sustainable approach to maintaining a paperless in our office and with our customers. Two wall-mounted 60inch LED display units looped key product messaging around Digital Pathology and the Roche Product Development Pipeline.
Roche Diagnostics Australia were honoured to play the defacto role of welcoming delegates through the door with the enticing smell of freshly brewed coffee, staffed by what seemed two of Sydney's hardest working Baristas!