Ending the HIV pandemic

The end of AIDS will depend on reliable HIV testing

Roche has partnered with (RED) on a shared mission to bring awareness to the importance of diagnostics and testing in the global fight against HIV/AIDS through educational creative content.

Together, as a community, we can emphasize the importance of diagnostic testing as a critical step to reach the goal of an AIDS-free generation by 2030. Meeting  UNAIDS elimination goals1 is impossible without testing.


Let's show the world how reliable HIV tests can change the future of a generation


According to  UNAIDS, there are nearly 38 million people living with HIV around the world.  Through partnerships across international health organizations,  NGOs, governments and the private sector, great progress has been made with more than 25 million people receiving antiretroviral therapy today.  However, there is significant work to be done as more than 7 million people are unaware of their HIV status, and of all people living with HIV, only 59% are virally suppressed.2



“Roche is committed to providing care where access is limited, and is excited to partner with (RED) in its efforts to help countries achieve  UNAIDS goals.”

says Bernard Colombo, President Europe Middle East, Africa and Latin America, Roche Diagnostics

“Through this partnership, there is an opportunity to encourage HIV diagnostic testing so that people living with HIV feel empowered to better manage and maintain their health for a prosperous future.”   


Roche Diagnostics x (RED) x Seeker: Reliable Testing Will Help Achieve an AIDS-free Generation

Roche Diagnostics x (RED): Reliable Testing Will Help Achieve an AIDS-free Generation

Testing for the Generations


Accurate testing is the backbone  of ending any pandemic. A reliable HIV test provides empowering, life-saving information. 


Start Free 


With treatment,  viral load can be suppressed to the point where it’s unlikely the virus will be transmitted to others. This is particularly critical for HIV positive pregnant women and their unborn children. An early positive diagnosis for a pregnant woman can provide life-saving information to help her stay healthy and ensure her child is born HIV-free.  In combination with consistent treatment, monitoring viral levels with regular testing puts them on the path to having HIV negative children.

Stay Free


Testing doesn’t end once a person discovers their HIV status. Regular viral load monitoring  of the virus arms people with the information they need to stay healthy and empowers them to pursue their dreams.

About (RED)®

(RED) was founded in 2006 to engage businesses and people in the fight to end AIDS. (RED) partners with the world's most iconic brands to generate money for the Global Fund through (RED)-branded goods and experiences. (RED) Partners include: 212 Carolina Herrera, Alessi, Amazon, Apple, Balmain, Bank of America, Beats by Dr. Dre, Calm, Claro, Closca, Durex, eos, Girl Skateboards, Louis Vuitton, Montblanc, Mophie, NetJets, Primark, quip, Salesforce, Starbucks, Stella Luna, Telcel and Vespa. (RED) Supporters include: Merck/MSD and Roche.


To date, (RED) has generated $650 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants primarily in eSwatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted 180 million people with prevention, treatment, counseling, HIV testing and care services





1. UNAIDS 90-90-90:An ambitious treatment target to help end the AIDS epidemic. Accessed 26 June 2020

2. UNAIDS Global HIV & AIDS statistics — 2019 fact sheet,they%20were%20living%20with%20HIV. Accessed 26 June 2020