Privacy Notice

Last revised: February 2024

Roche Diagnostics Limited respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit this website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.


Purpose of this privacy notice


This privacy notice aims to give you information on how Roche collects and processes your personal data through your use of this website, including any data you may provide through this website when you visit. This website is not intended for children and we do not knowingly collect data relating to children. This privacy notice supplements other notices and privacy policies and is not intended to override them.




Roche Diagnostics Limited is the controller and responsible for your personal data (collectively referred to as "Roche", "we", "us" or "our" in this privacy notice).

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your privacy rights, please contact the DPO using the details set out below.


Contact details


Roche Diagnostics Limited (company number 00571546) of Charles Avenue, Burgess Hill, West Sussex, RH15 9RY.

Email: [email protected] or write to the DPO at the address above.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (, or the Data Protection Commission (DPC), the Irish regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Changes to the privacy notice and your duty to inform us of changes


We keep our privacy notice under regular review. This version was last updated in February 2021. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Third-party links


This website may include links to third-party websites, plug-ins and applications. Clicking on those links, or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy or notice of every website you visit.


The data we collect about you


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data - which can include first name, last name, username or similar identifier, marital status, title, date of birth and gender.

  • Contact Data - which can include billing address, delivery address, email address and telephone numbers.

  • Technical Data - which can include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Profile Data - which can include your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

  • Usage Data - which can include information about how you use our website, products and services.

How we collect your personal data


We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your identity or contact information by filling in forms or by corresponding with us by post, phone, email or otherwise. 

  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

  • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:

(a) analytics providers such as Google Analytics based outside the UK;

(b) advertising networks such as Google Display Network based outside the UK; and

(c) search information providers such as Google based outside the UK.




Please see our cookie policy for more information on how we use cookies.


How and why we use your personal data


Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.  However, we will normally collect personal information from you only where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or where we have your consent to do so.  In some cases, we may also have a legal obligation to collect personal information from you.

If we ask you to provide personal information to comply with a legal requirement, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not) as well as the possible consequences if you do not provide your personal information).

The following is a list of purposes or activities that we may use your personal information for and the reason we rely on for doing so:



Our reasons (legal basis)

To contact you when you complete our contact form 

Legitimate interests 

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Legitimate interests

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences, tracking


Undertake website administration and personalisation

Legitimate interests

Managing network and data security

Legitimate interests

Contacting you by telephone, email or post for marketing

Legitimate interests

To ensure that content from our website is presented in the most effective manner for you and for your computer

Legitimate interests

To notify you about changes to our service

Legitimate interests

To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes

Legitimate interests


If you have questions about, or need further information, concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided above.


Retention Periods


We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.




We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Use of data


Roche, including the subsidiaries, divisions and groups worldwide and/or the companies we hire to perform services on our behalf will use any personally identifiable information you choose to give us to comply with your requests. We will retain control of and responsibility for the use of this information. Some of this data may be stored or processed at computers located in other jurisdictions, such as the United States, whose data protection laws may differ from the jurisdiction in which you live. In such cases, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in the country in which you live.

The information that you provide to us, will be helpful for us to better understand your needs and how we can improve our products and services. It helps us also to personalise certain communications with you about products and/or services that you might find interesting. We may use this data in order to provide information to an individual who has agreed to receive information from us. We may also use the data in aggregate form with no personally identifiable information in order to provide analysis internally and to share with others when appropriate.




By using Roche’s sites and platforms that link to this privacy notice and upon your consent, we may collect certain information about you, your preferences, and how you have interacted with us in order to understand your interest in our products and services so that we can best serve you and provide relevant information to you. This may include information about your contact, anonymous IP, inferred country, product preferences, browser information, email deliverability and engagement and marketing preferences. No automated decisions are made that would result in legal effects or similarly significantly affect an individual.


Data sharing and transfer


Roche shares personally identifiable data about you with various outside companies or agents working on our behalf to help fulfil business transactions (such as providing customer services) and to help fulfil business operations such as sending marketing and/or customer communications about our products, services and offers including market research and telemarketing; maintaining our customer database and website; conducting analytics, marketing and website optimisation including search engines and online marketing and for the performance of any contract we enter into with you.

In addition, we may share personally identifiable data that we collect from you with our company's subsidiaries and affiliates globally or store that data with them. All these companies and agents are required to comply with applicable data protection laws.

We may also disclose personally identifiable information for these purposes:

(a) in connection with the sale, assignment or other transfer of the business of the website to which the data relates;

(b) to respond to appropriate requests of legitimate government agencies or where required by applicable laws, court orders, or government regulations; or

(c) where needed for corporate audits or to investigate or respond to a complaint or security threat.

No Third-Party Direct Marketing Use: We will not sell or otherwise transfer the personally identifiable information you provide to us at our website to any third parties for their own direct marketing use unless we provide clear notice to you and obtain your explicit consent for your data to be shared in this manner.


Your legal rights


Under certain circumstances, you have rights under data protection laws in relation to your personal data.  You may have the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data in certain circumstances.

  • Object to processing of your personal data in certain circumstances.

  • Request restriction of processing your personal data in certain circumstances.

  • Request transfer of your personal data where appropriate.

  • Right to withdraw consent where this has been given (e.g. serving cookies).

If you wish to exercise any of the rights set out above, please contact us using the contact details above.


Updates to this privacy notice


We keep this Privacy Notice under regular review and we will place any updates on this website in response to changing legal, technical or business developments.  We encourage you to periodically review this page for the latest information on our privacy practices.