Cristina Barreca

Cristina Barreca, PhD, MBA

Global Head of Customer Experience & Solution Design at Roche Diagnostics

Cristina Barreca has a PhD in Virology from Imperial College, an Executive MBA from Warwick University and has developed a deep passion and knowledge for Customer Experience. She joined the UK affiliate in 2008 and within the last 15 years in Diagnostics she held both local and global roles, in her current role as Global Head of Customer Experience and Solution Design Roche Diagnostics Solutions, Cristina's accountabilities include CX strategy and rollout, Solution Design and User experience of products and solutions across RDS and RIS. Beyond Roche, Cristina is part of a community of experts across industries to learn and evolve the customer experience topic and is an active public speaker.