Enrico Mastroianni

Enrico Mastroianni, MA

User Experience Research Lead at Novo Nordisk

Enrico Mastroianni has a Master of Arts in Cognition & Communication and extensive experience conducting qualitative research in the fields of clinical development, particularly medical device development (both digital and physical). He applies empirical methods from the social sciences to gather and analyse data on patients' unmet needs, preferences, and experiences with disease and treatment - often collaborating with usability and design functions. His current research activities range from ethnographic fieldwork in healthcare organizations (HCOs) and patients´ homes, to combined UX & Usability studies for user testing (virtually or in-facility). His current work focuses on ensuring patient-centricity in industry processes for product development and innovation.