A tailored approach to healthcare
Roche has recently embarked on a systematic approach to the discovery and creation of medicines. By combining diagnostic and pharmaceutical expertise the organization has paved the way for the introduction of Personalized Healthcare.
Roche aims to tailor treatments as closely as possible to patients’ needs by empowering healthcare professionals with more accurate diagnostic tools and targeted treatments that are based upon new insights into how diseases arise.
A clear medical shift
This innovative approach is a clear shift from the traditional ‘one size fits all’ approach towards more individual and response-guided therapy management.
It has resulted in the introduction of Companion Diagnostics. This strategy involves using diagnostic solutions to ensure the safe and effective appliance of a medication - allowing healthcare professionals to manage a patient’s disease from detection through to treatment, using targeted and response-guided medication.